Aesthetically, the concept achieves a blurring of the boundaries between the faculties of the business, something which the client was keen to achieve. Products that are typically monochrome and flat were given brushed texture and warm finishes normally found with the home. Atomic and Artemide worked to achieve a lighting scheme which does not determine any commodity areas. This was achieved by selecting only primary shapes, formats and a concise pallet of materials that would run throughout the building.