Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. The aim is to transfer Mercedes-Benz's unmistakable, progressive design idiom and high standards of luxury and aesthetic appeal to other spheres of life. All of the products designed by Mercedes-Benz Style boast a dynamic and avant-garde design that is the hallmark of the brand as well as uncompromising quality and a choice of fine materials finished to perfection. The portfolio of Mercedes-Benz Style includes products from the areas of mobility, lifestyle, sport and interior design.